Portfolio
The Great Office Makeover (Thumbtack)
Vertical: Home Decor/Home Improvement
Brief: As brand spokesperson and ambassador for a company offering local professional services for a wide variety of projects, create multimedia content across all channels. Spotlight how to use client's services, act as a media liaison, appear on national Satellite Media Tours, and incorporate the client organically into additional projects when applicable. Term: one year, with monthly content (and press content and media support where applicable).
Angle: For the office makeover post, utilize client's services to transform a claustrophobic fourth bedroom into a multi-functional office space/playroom/music studio.
Deliverables: Monthly content (blog posts with self-produced videos and social syndication, as well as SEO-optimized copy, plus appearances on client's blog, SMTs, and press interviews upon request) spotlighted how I used client's services to plan and execute a cross-country move, and then renovate a new house from top to bottom. Video and copy consistently included dramatic before-and-after visuals to maximize social amplification.
When specific multimedia elements (imagery or video) are part of the ask, I can create the assets in-house, or pull in top professional socal photographers and videographers upon request (click through the images BELOW for photo credits and more info).
P.S. I’m all about helping brands get the content they need for use on any platform they choose, but if you're interested in an integration on Ramshackle Glam specifically, you can always reach out and I'll put you in touch with my management.
So Here's the Truth About Rogaine for Women
Vertical: Beauty
Brief: Detail the personal experience of using a product targeted at hair regrowth in women.
Angle: Authentic, relatable storytelling communicating personal experiences with hair loss, and an honest month-by-month assessment of the product's benefits, with visuals clearly demonstrating regrowth.
Deliverables: Multiple blog posts syndicated to social with multimedia components. Real-time social posting beyond SOW created as a bonus for clients. All posts SEO-optimized.
Paint the Rainbow...With Q-Tips Cotton Swabs
Vertical: Parenting
Brief: Use product to create an original step-by-step kid-friendly art project tutorial. Emphasis on striking, clean imagery incorporating specific colorways.
Angle: Address a question that every parent can relate to - what to do with your kids during the late-afternoon "Witching Hour" - and provide an easy, fun idea for a project using items that parents likely already have around the house.
Deliverables: Blog syndicated to social. Significant bonus social content beyond contracted SOW posted to social channels, and also provided to client for use on their own channels.Striking visuals and highly Pinnable how-to step-by-steps vastly increased social reach.
quip: The Very Best Toothbrush In the World
Vertical: Lifestyle
Brief: Communicate superiority of product to market competitors in terms of pricing, quality, and ease of use, while addressing frequently asked questions about the product. Follow detailed imagery guidelines to create visuals highlighting the product from several specified angles and showing the product in use.
Angle: Candidly discuss a highly relatable (a.k.a. "disastrous") bathroom countertop situation, and then create clean, elegant visuals spotlighting the product to communicate that a chic, minimalist bathroom is within reach for everyone.
Deliverables: Blog syndicated to social. Significant bonus social content beyond contracted SOW was posted to social channels, and also provided to client for use on their own channels. SEO-optimized URL.
TJ Maxx x Ramshackle Glam
Vertical: Fashion
Brief: As two-year brand ambassador, draw awareness to higher-end retail offerings at stores, demonstrate how finds are incorporated into personal style, and contribute to overall elevation of brand.
Angle: Communicate genuine and long-term enthusiasm for brand via organic incorporation into content far beyond the contracted SOW.
Deliverables: Multimedia content - including photo series featuring top picks, videos highlighting seasonal trends, reader giveaways (including an in-person styling session and shopping spree), street style coverage, and organic incorporation into additional content wherever applicable aligned brand with RG over the long-term, with ripple effects far beyond the scope of the specified collaborations.
Major Garage Spring Cleanout (Clorox)
Vertical: Home
Brief: As part of a Spring Cleaning-focused campaign, create multiple original concepts across all channels, with multimedia elements including Pinterest step-by-steps, post copy, Boomerangs, video, and more.
Angle: Communicate client objectives while maintaining a focus on storytelling (and the humorous elements of Spring Cleaning).
Deliverables: Self-produced home video using organic footage and original music (to avoid copyright issues). Video paired with copy including Pinnable tips and tricks and links back to relevant client products, as well as a callout to client's landing page containing all Spring Cleaning-related content. SEO-optimized URL.
New Season, Fresh Texture (Noritake China)
Vertical: Food/Entertaining
Brief: As part of a multi-year ambassadorship, position dinnerware brand as a stylish addition to entertaining in a relatable - yet elevated - manner.
Angle: Rather than spotlighting one collection of dinnerware at a time, showcase how to mix and match from various collections to achieve a completely unique look. Incorporate recipes into posts to increase evergreen value and amplify social reach.
Deliverables: Blog posts syndicated to social, custom imagery provided to client for use on site and in marketing materials, and ongoing organic incorporation into lifestyle post beyond the contracted SOW. Curated collection of picks for client's site to help readers get the look from each post and drive traffic back to client.
The Christmas House (Ace Hardware)
Vertical: Home Decor/DIY
Brief: Showcase how to use seasonal products available from home improvement brand to create a festive look for the holidays.
Angle: Create a stunning, over-the-top display showing how client's products can be used to inexpensively create a fantasy look for the holidays, elevating brand as not just a source for home improvement, but also for elegant home decor.
Deliverables: Blog post syndicated to social and tagged in organic ongoing content. Dramatic before-and-afters showcased a wide variety of products at various times of the day, and lifestyle imagery created a story surrounding the concept of holiday decor.
A Journey Through New Orleans
Vertical: Travel
Brief: Travel to New Orleans and participate in various activities selected by the tourism board. Complete two blog posts with social syndication documenting the experience, and driving awareness of New Orleans as a desirable location for a family vacation.
Angle: Go far beyond the contracted SOW and take readers on a journey across all channels, with daily blog posts, ongoing real-time social posting, and storytelling surrounding each experience on the itinerary.
Deliverables: Daily posts for duration of trip, minimum 3 social posts per day, video content, and evergreen imagery covering a wide variety of verticals, from fashion to food to lifestyle.
#LiveRadiantly (St. Ives)
Vertical: Beauty/Wellness
Brief: Attend (and participate in) Mudderella, a 5-mile run featuring dramatic obstacle courses as a member of the skincare product team. Describe the experience of participating, and how the product was used to clean up afterwards.
Angle: Create a diary-style series of posts to explore anxieties leading up to the event (and what was ultimately learned from participation), while integrating the product in an authentic, natural way.
Deliverables: Two blog posts syndicated to social, plus participation in Mudderella and all associated events. Significant bonus coverage provided via real-time social posting.
While You Were Sleeping (Bolthouse Farms)
Vertical: Food/Parenting
Brief: As part of a multi-post exclusive contract, convey the family-friendly benefits of incorporating the product into daily life.
Angle: Use a recipe from the product website to create overnight oats, and then put a personal spin on the recipe by creating a visually exciting (and easy-to-duplicate) breakfast bar.
Deliverables: Blog syndicated to social. Bright visuals incorporated product hero shots, family lifestyle shots, and top-down tablescapes. Significant bonus social content beyond contracted SOW was posted to social channels, and also provided to client for use on their own channels. SEO-optimized URL.
Vintage Holiday (Pyrex)
Vertical: Entertaining/Home Decor
Brief: Host a party inspired by the product and its storied history, and create a blog post (syndicated to social) with entertaining ideas, tablescapes, and/or recipes that communicate a bright, retro vibe.
Angle: Create an easy, whimsical tablescape for a Friendsgiving celebration showcasing how the product can be used in multiple ways to add a festive, vintage-inspired touch to entertaining.
Deliverables: Blog post syndicated to social and giveaway. Significant bonus social content beyond contracted SOW posted to social channels, and also provided to client for use on their own channels. Images included product spotlights, tablescape top-downs, and organic lifestyle imagery. Copy included memories of the original 1950s products, ideas for drinks, decor, and recipes, and as a reader giveaway.
Rockets Of Awesome
Vertical: Children's Apparel
Brief: Increase awareness of brand and detail the benefits of a monthly children's clothing delivery service.
Angle: Discuss the difficulties associated with children's frequent size changes and the ways in which the product makes keeping stylish basics on-hand simple and affordable.
Deliverables: Multiple blog posts syndicated to social, including unboxing videos to communicate authentic, real-time excitement and showcasd the product in an informal, fun way, and call-to-actions to drive subscriptions. Product incorporated organically into ongoing social mentions beyond contracted SOW. SEO-optimized URL.
We Are Living In the Future (Samsung)
Vertical: Home Appliances/Technology
Brief: Install client's new washer/dryer with novel technology in household, and post about experiences using product.
Angle: Position product as both ideal for family usage, and also aesthetically appealing enough to function as home decor.
Deliverables: Styled shoot to spotlight product with clean, elevated imagery, and incorporated both product hero shots and lifestyle imagery showing product in use. Bonus video incorporated into post copy to highlight functionality of product and answer potential reader FAQs. Bonus real-time social content during installation and setup process. SEO-optimized URL.
It's Supplementary (Metamucil)
Vertical: Lifestyle/Wellness
Brief: Complete a "Two-Week Challenge" using a fiber supplement and detail the effects through blog posts, video content to live on client's site, and social copy.
Angle: Take a humorous approach to a potentially awkward subject matter, and confront the idea of supplements (and their effects) head-on.
Deliverables: Self-produced video living on client site and in marketing materials, tongue-in-cheek imagery paired with elevated product imagery, and multi-post storytelling, plus bonus real-time social content and SEO-optimized URL.
Miracle Water (SK-II)
Vertical: Beauty
Brief: Use product for a designated amount of time and document the results in blog posts and on social, using branded hashtags. Explain benefits of product and incorporate celebrity spokesperson references.
Angle: Tap into the "cult favorite" aspect of the product and position as a beauty indulgence that's worth the investment. Communicate ongoing use of product (beyond contracted term) via a personal account of longer-term benefits.
Deliverables: Clean, styled photography for use on client site, blog post with social syndication, documentation of journey on social using branded hashtag, and step-by-step how-to tutorial to address potential reader FAQs.
DKNY x Ramshackle Glam
Vertical: Fashion
Brief: Style a capsule collection to be posted exclusively on Bloomingdales.com, and participate in a photo and video shoot to support the collaboration.
Angle: Create six looks with sporty, accessible appeal, then post behind-the-scenes content (in addition to the contracted content) to increase reader participation and excitement around the launch).
Deliverables: Styled six looks for the capsule, art directed photo and video shoot, posted behind-the-scenes content, and supported the launch of the collaboration via blog and social amplification.
